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Following Netflix’s suggestion earlier this week that it planned to build on its successful integrations with European cable operators by launching its first US cable tie-ins, details have emerged of the first three such deployments.
The agreements – set to be announced formally next week – are with Atlantic Broadband, RCN Telecom Services and Grande Communications, and will see the operators offer Netflix’s subscription service via a channel on their subscribers’ TiVo boxes. Netflix will début on Atlantic and RCN on Monday and then will expand on to Grande’s service by end of May.
Collectively, the three services have about 820,000 subscribers across nine states and Washington D.C.
“We think this signals a new generation of cable-TV service of offerings,” said David Isenberg, Atlantic’s chief marketing and strategy officer. “It’s a watershed moment.”
“Our view has long been that the marriage of linear television and streaming over-the-top (OTT) TV is the future of television, and Netflix has clearly emerged as a must-have over-the-top service,” commented TiVo president and CEO Tom Rogers.