UK sold £126m of on-demand ads in 2013
Broadcasters made £126 million (€148m) in 2013 from adverts placed in on-demand content in 2013. As Channel 4’s on demand service, 4OD, and the ITV Player gain viewers, spend in this area will be growing at more than 30 per cent a year by 2015, according to the Advertising Association and the World Advertising Research Centre.
Ad spend in the UK is predicted to
This content is restricted to site members. If you are an existing user, please login. New users may register below.