Original online content to be as important as TV

The vast majority of brand marketers and advertising agency executives expect original digital video programming to become as important to their businesses as television advertising within the next three to five years, with the bulk of that increased Internet spending migrating from television budgets, according to a survey conducted by the Interactive Advertising Bureau (IAB).

The publication of the survey

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Posted by on Apr 29 2014. Filed under Ads, Advertising, Articles, Content, Markets, Production, Research.

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