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Worldwide VoD rentals (OTT and pay-TV operator), electronic sell-through (EST), and DVD/Blu-ray disc sales are expected to grow 40 per cent from 2013 to 2019 – growing from $30.6 billion in 2013 to over 43 billion in 2019. Physical media sales will continue its decline, while OTT VoD services and ad-based viewing take significant market share from combined physical purchases and EST.
ABI Senior analyst Michael Inouye commented,
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