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Alki David, CEO of Internet TV streaming service FilmOn, has confirmed that the operation will guarantee the quality and placement of the online video ads that it runs for advertisers on the site. FilmOn will run only one online video ad per page and each ad will be featured in the large FilmOn player at the top of the page.
In response to findings that more than half of online video ads are not being seen by users because of poor placement or inferior player pages, David said: “We have always featured only one video ad per page and that ad has always been featured in the main player at the top of the page. Going forward, we will guarantee our policy of one video ad per page. If we do not deliver on that promise, we will refund double the advertiser’s investment in that campaign,” he pledged.
“Our advertisers and our global audience of 40 million unique users deserve a quality experience on the site,” said Jeff Stern, head of sales and marketing. “This guarantee will ensure that advertisers get what they pay for.”
According to eMarketer, online video generated $2.8 billion in advertising in 2013 and is projected to grow to $8 billion by 2016.
The guarantee will be in effect beginning June 1, 2014.