Swedish TV network C More Entertainment has partnered with football app developer Football Addicts to use crowd-sourced fan opinion in its live sports reporting. Football Addicts’ two apps, Forza Football and Forza 90’, allow fans to collectively share their feelings on the sport, creating sets of statistics from fan opinions, shared in real-time. C More will usethe Football Addicts fan-sourced data in its reporting, creating an innovative and original crossover between broadcast and digital mediums.

C More is one of Scandinavia’s largest sports broadcasters, with over 1 million customers in the Nordic regions. It is owned by C More Entertainment, and operates 11 sports channels in Sweden, Denmark and Norway.

Johan Cederqvist, Head of Sports at C More, commented: “At C More, we’ve been trying for a long time to find a better way to involve our viewers in our sports broadcasting. As a football fan, I know that many fans watch games with one eye on their smart phone, and C More has adapted to that behaviour. Football fans are incredibly knowledgeable about the game they love, and using Football Addicts’ fan-sourced data means we can get honest views and opinions directly from fans. Football Addicts and C More are a perfect match to take our coverage of the most popular football leagues in the Nordic countries to the next level.”

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