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In the nine months since the channels went on air for the first time last August independent research shows that BT Sport has captured 24 per cent of all pubs, including groups and independents, putting BT Sport neck and neck with Sky at 25 per cent.
BT has increased the commercial market for TV sports packages – based on the number of new customers who have not previously subscribed – by around 26 per cent.
Bruce Cuthbert, director of Commercial Customers, BT Sport, said: “To sign up 19,000 customers is a fantastic achievement and underlines the appeal and the affordability of BT Sport. And to achieve a 24 per cent share of pubs in our first year is phenomenal.”
“A year ago we said we wanted to bring premium live sport to a wider audience including those that were unable to afford Sky’s high prices, and that’s exactly what we’ve done. To be able to grow the market by 26 per cent and to be a part of what pubs are able to offer their customers is enormously satisfying.”
“Our success in the commercial TV sports market adds to our achievements in the consumer area, where BT Sport is now available in around five million homes.”
BT Sport is available to all commercial premises including offices, golf clubs, sporting clubs, bookmakers and Corca registered clubs with prices starting from £60 per month. The BT Sport Pack includes BT Sport 1 and BT Sport 2, as well as ESPN, all available in both standard definition and high definition.