Hong Kong: Adsfactor launches video network

Adsfactor, a leading advertising network with an overall reach of 86.6 per cent in Hong Kong has officially launched Adsfactor.TV – its online video network.

Adsfactor.TV aggregates premium video inventory from over 50 video publisher and serves rich media enabled pre-roll and in-banner video advertising to enable advertisers to reach their target audience who are increasingly watching video online. Major video partners include Dailymotion, Mingpao.com, One Media Group, South China Media, Singtao Group, 101greatgoals, FootyTube.com and more.

Adsfactor.TV is expected to reach approximately 1.1 million unique users and exceeding 30 million video plays monthly. Adsfactor.TV’s key video metrics are expected to be

reported in comScore Video Metrix Hong Kong and made available to all advertisers and agencies starting late this month.

Kevin Huang, CEO of Pixel Media (Adsfactor’s parent company), commented: “We are excited about Adsfactor.TV and its prospects. Adsfactor.TV’s ability to help advertiser’s ,translate their TV buys into online TV campaigns represents one of the fastest growing and most sought after opportunities for digital advertising in recent years. Advertiser’s response to our online video product has been enthusiastic and we are encouraged by its early success”.

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