New LatAm neighbourhood for SES
Satellite operator SES has launched a new video distribution neighbourhood for Latin America and a new antenna seeding programme for the NSS-806 satellite located at 47.5 degrees West. The new neighbourhood will provide fresh capacity for expansion of video channel delivery to cable head-ends throughout Latin America, as well as much-needed capability to accommodate the increasing number of HD channels in the region.
Combined with SES’s strong neighbourhood on SES-6 at 40.5 degrees West, this satellite creates a dual-slot high value proposition for expansion and for redundancy to programmers and broadcasters seeking to grow their channel offerings, increase country-specific customised feeds, and launch new HD channels.
SES also announced the launch of a new antenna seeding programme for all cable head-ends in Latin America. The antenna programme will be managed by Encompass Digital Media’s Latin American operation (formerly TIBA), including procurement, distribution and logistics. The goal is to provide comprehensive reach to all cable head-ends from Mexico to Argentina.
“This is a major commitment from SES to the Latin America market,” explained Dolores Martos, Vice-President Sales, Latin America. “SES satellites continue to be a top choice among broadcasters and content providers across Latin America. This latest initiative with NSS-806 allows television programmers, government organisations and broadcasters to benefit from the satellite’s key position, wide coverage, redundancy possibilities, and imminent antenna reach.”
As a vote of confidence in the new neighbourhood, Encompass Latin America has contracted with SES for multiple transponders to deliver premium international and domestic channels throughout Latin America.
“SES continues to be a leader in the satellite video delivery market,” added Juan Salleras, Executive Vice President and General Manager of Encompass Latin America. “This latest investment by SES in a new neighbourhood comes at a time when there is high demand for additional capacity, enabling our clients to expand and launch new services. Our long-standing relationship with SES gives us the confidence to broaden our very strategic business in Latin America onto the NSS-806 neighbourhood.”
“This is with no doubt a very important agreement to the industry and to the Latin American market,” added Martos. “We thank Encompass for their continued confidence in SES and look forward to building a successful community together.”