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The Center for Copyright Information – formed to educate US consumers about the importance of copyright protection and to offer information about online copyright infringement – has released a report on the Copyright Alert System (CAS), which for the first time since the system’s launch included specific information about the size of the programme.
Specifically, the report showed that 1.3m Alerts were sent out in the initial 10 months of the programme, most in the initial educational phases. Only 265 challenges were filed, with no findings of false positives. The Center for Copyright Information (CCI) also noted that the CAS is expected to double in size in the second year of operation and CCI will begin an online awareness campaign to increase public awareness of the system.
The CAS, the first voluntary, successful collaboration between entertainment and technology companies in the US aimed at reducing copyright infringement over peer-to-peer (P2P) networks, is a tiered notice and response system that works in a fair and consumer-friendly manner while encouraging consumers to embrace the growing number of affordable authorised sources of films, music, and television programming content available online and from a variety of different services and formats.
The CAS was developed by the CCI, which represents the nation’s premier owners of copyrighted entertainment content and five of the largest Internet service providers (ISPs) – with input from consumer advocacy groups – and the programme’s participants include these larger organisations as well as hundreds of representatives of the independent music and film sectors.
CCI’s report, Phase One and Beyond, was written with the help of CCI’s members, Advisory Board and technology experts, and includes information about the size of the CAS, the breakdown of Alerts sent at each level of the system, data about the independent review process and consumer research about the programme. Other highlights from the report include:
Jill Lesser, Executive Director of CCI, said the body was encouraged by the initial data from the Copyright Alert System’s first 10 months, suggesting that the programme has the potential to move the needle in deterring copyright infringement. “Our initial research into consumer attitudes – along with what we have seen in our own data – shows that consumers do respond to this kind of educational system that alerts them to infringing activity on their account and helps them find the content they want easily and legally,” she advised.
CCI Board Co-Chair Steve Marks of RIAA, expressed pride at the programme’s accomplishments and delight at the successful partnership with the ISP community. “This report confirms that the CAS is working – it’s reliable, respectful of consumers, and an effective way to let them know about all the legitimate alternatives in the marketplace. We look forward to exploring other ways we can work with our ISP partners to enhance the consumer experience in the digital world,” he added.
CCI Board co-chair Tom Dailey of Verizon described the announcement as another positive development in the partnership process. “It serves as a reminder of the potential of partnerships – particularly voluntary partnerships such as ours – to reach consumers, provide them with useful information and foster safe and legal behaviour,” he stated.
Jerry Berman, member of the CCI Advisory Board, noted that the CCI’s members had committed to implement the Copyright Alert System in a way that respected Internet users. “The analysis released today confirms that the programme did just that. The CAS’s early data suggests that consumer privacy has been respected and the appeal process, key to the system’s fairness, is working and that users are taking advantage of it when they feel that it is warranted. I am looking forward to seeing the programme reach more users in its next phase,” he concluded.