Box TV and McDonald’s McFlurry launching 4Music show
Box TV has teamed up with McDonald’s McFlurry for the second year running to launch a new music entertainment show, Summer Scoop. Following the success of last summer’s McFlurry Music Mix Up, 4Music duo Rickie and Melvin will return to present four 30-minute shows, giving viewers an exclusive guide to what’s hot this summer.
Dedicated to discovering the real personalities of some of pop’s biggest names, each show will follow Rickie and Melvin as they get up close and personal with a top music artist by sharing a fun experience of their choice. The series will offer viewers a glimpse of the artists away from the limelight, allowing the viewer to get the ‘inside scoop’ on who they really are.
As well as these behind-the-scenes exclusives, Summer Scoop will be packed with the biggest star interviews, hottest videos, performances and entertainment news.
Commenting on Summer Scoop, Janie Valentine, Production and Commissioning Director at Box TV, said: “It’s amazing to be working with McDonald’s again and together we’ve developed an exciting new multi-platform format. We’ll be getting our audience to join in using every smart phone owner’s favourite the “selfie” to drive some of the incredible fan interaction we’re seeing on our music channels. The prize is of course, the chance to hang out with 4Music’s Rickie and Melvin in our final show.”
Helen Higgins, Marketing Manager at McDonald’s UK, said: “We know that our customers love our food but we’re always looking for ways bringing added value and an extra dimension to the restaurant experience. The Summer Scoop delivers fresh, fun content that’s in-step with our target audience and showcases McFlurry as the number one choice for that summer treat.”
Martin Luck at Bauer Advertising said: “This new partnership brilliantly reflects an exciting new phase of our ongoing relationship with OMD and McDonalds. Through their continued commitment to branded content, McDonalds are able to create a deeper brand experience cleverly supported by talent-led on-air, online, off-screen and in-store activity”.
The AFP partnership was brokered by OMD UK, Fuse Sport + Entertainment and Bauer Media.
The first episode of Summer Scoop with McFlurry airs on 4Music on June 12th 2014.