Extreme Reach, IMD ad delivery partnership

Extreme Reach, a provider of TV ad distribution services in North America, and Group IMD, the provider with the widest coverage of TV ad distribution internationally, have formed a global strategic partnership that creates a unified, global video ad delivery service for television commercials. Now, advertisers and agencies worldwide will be able to manage and deliver television commercials anywhere in the world through a single service.

This partnership and new service exist to meet the needs of global brands and their agencies. The service will provide clients with unparalleled reach, insight and control of their video advertising world.

“Group IMD has established an impressive footprint and reputation internationally in digital delivery of TV commercials,” said John Roland, CEO of Extreme Reach. “As more and more of our clients are thinking globally, we’re very pleased to be able to help enable the seamless execution of ad campaigns on a worldwide scale. We have had an excellent relationship with IMD for many years and we both leverage similar cloud-based technologies, so we have a strong base to build upon.”

“Extreme Reach owns and operates the largest TV ad delivery network in North America,” said Simon Cox, CEO of Group IMD. “Our partnership will enable dramatic improvements in global workflows and will make it possible for clients around the world to easily execute their campaigns across every video media outlet working with a single service. Our companies share the same vision to power the world’s digital video advertising and have the same values making this a fundamentally strong partnership.”

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