Viaplay chooses ThinkAnalytics
June 2, 2014
ThinkAnalytics, developer of a widely deployed multiplatform TV search and recommendations engine, has been selected by Viaplay to power multi-language intelligent search and recommendations for its online pay-TV service in the Nordics.
A cloud-based deployment, the ThinkAnalytics Recommendations Engine is now live on the Viaplay service in Sweden, Norway, Denmark and Finland.
“We realised early on that recommendations help us to showcase our vast library of premium content,” said Rikard Steiber, CEO of Viaplay. “ThinkAnalytics’ Recommendations Engine allows us to offer a great personalised experience by making it easy for users to find the content they love, whenever and wherever they want – and on the device of their choice.”