Viacom International Media Networks (VIMN) is extending the global distribution for the Paramount channel by launching the 24-hour TV film network in Romania and increasing the channel’s distribution in Hungary, having struck a deal with the region’s largest operator – RCS&RDS.
A fully localised Romanian version of the Paramount channel will now be available to pay TV subscribers of digital and satellite basic packages.
Paramount channel will offer viewers in Romania a selection of acclaimed films from the library of Paramount Pictures, which is owned by VIMN’s parent company, Viacom, and is one of the world’s leading producers of filmed entertainment. Similarly to Hungary, the channel’s line-up will also be expanded to offer contemporary classics from other American film studios and some of the best European movies from the last few decades.
In Hungary, the deal with RCS&RDS, the market’s second largest platform, significantly increases the channel’s footprint. With this new deal, Paramount channel Hungary, which launched in February 2014 on a number of platforms including Magyar Telekom, Tarr, PR-Telecom and Invitel, is now available through almost all of the major operators in the country.