Cord cutting motives remain unchanged

Research from market intelligence firm TDG suggests that despite the fact that US incumbent pay-TV operators enjoyed a small net subscriber gain in Q1 2014 – a reversal of recent quarterly trends – the reality is that today’s pay-TV subscribers are just as inclined to cancel their service today as they have been since 2011.

According to TDG,

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Posted by on Jun 6 2014. Filed under Articles, Broadcast, Consumer Behaviour, IPTV, OTT, Pay TV, Research.

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