Verizon Digital Media Services has formed a partnership with broadband technology specialist A2Zlogix to launch a new bandwidth reduction product designed to make the delivery of video content even more efficient and to improve the viewing experience of end users.
The technology – ImageIQ Video Bandwidth Reduction, provided by A2Zlogix – significantly reduces the size of video files without the colour banding and degradation that occurs with other noise-suppression technologies. It also extends efficiencies for delivery of linear, live and video-on-demand broadcasts.
“As video content delivery drives the need for increased bandwidth capacity, Verizon Digital Media Services looks for ways to strengthen the video experience for our customers,” said Chris Carey, chief product officer, Verizon Digital Media Services. “A2Zlogix’s VBR technology gives our customers the ability to maintain video quality while reducing storage and transmission capacity.”
According to Verizon, the technology addresses the rapid growth of video requirements across the network without requiring large-scale infrastructure investment or sacrificing video quality. VBR technology works on the full spectrum of static and mobile devices, ranging from IMAX 3D movie screens to smartphones.
“Verizon Digital Media Services is a premium service provider in the market, and the addition of A2Zlogix technology further differentiates Verizon’s service offerings with customers,” said John Galluzzo, vice president of sales and business development, A2Zlogix.
VBR uses sophisticated patented algorithms based on optical-flow technology to selectively remove artefacts such as excessive film grain and noise, reducing the video file sizes and bandwidth requirements while preserving the quality of the video. This improves efficiencies in video transmission and storage and improves the end-user experience. VBR integrates seamlessly into the existing video delivery services offered by VDMS and adds a compelling enhancement that is new to the market.