WideOrbit acquires Abacast

WideOrbit, a provider of advertising management software for media companies, has acquired Abacast, provider of streaming, live and on demand ad insertion and monetisation solutions for digital radio. This acquisition is part of an ongoing initiative to expand WideOrbit’s digital offering for major media companies.

Abacast was founded in 2000 and offers an innovative, end-to-end monetisation platform for digital audio services of all types. Clarity, the company’s core solution, is a cloud-based digital radio solution that enables profitable online radio streaming for terrestrial broadcasters, pure play broadcasters, as well as podcasters. It is used by over 1,500 online radio stations and hundreds of podcasts.

“The Abacast team is excited to be joining WideOrbit,” said Rob Green, CEO of Abacast. “WideOrbit is a recognised leader in the media industry with extraordinary vision and a proven record of providing superior solutions to their customers. With WideOrbit’s active initiative to provide major media clients with an end-to-end solution for managing digital ad operations, we are pleased that our employees and our synergistic technologies will play a key role in seeing the plan through to fruition. Additionally, Abacast will enhance WideOrbit’s extensive knowledgebase to ensure that we continue to provide innovative solutions and a superior level of support to our current customers.”

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