ITV is sharing near-live highlights of the FIFA World Cup to ITV.com with social platforms following a deal with Grabyo, the real-time video company. ITV will be using the Grabyo platform to share match highlights and post-match commentary clips from its live TV coverage across ITV.com, Facebook and Twitter within seconds.
ITV recently launched its new mobile first web experience, ITV.com. The site adopts a clean and simple design offering users a rolling timeline of news around its portfolio of programmes, allowing for content to be shared seamlessly on social media platforms.
Using this new design and working with Grabyo, the broadcaster aims to deliver a multiscreen World Cup experience to viewers this summer. Live coverage will be complemented with real-time video highlights, which can be discovered on Twitter and Facebook and viewed immediately in a real-time video gallery on ITV.com. The video highlights will cover key moments from 34 matches as well as post-match commentary, culminating with the World Cup final. Brands have the opportunity to sponsor the clips and extend distribution through promotional and campaign tools.
Ollie Irish, Executive Producer for ITV Sport, said: “We are very excited to be working with Grabyo to deliver real-time video highlights of ITV games across social media channels and itv.com. The partnership will allow us to enhance the viewer experience and drive conversation around this major TV event as well as offer compelling opportunities for our clients to connect with consumers as all the action unfolds.”
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