Twitter + TV essential for reaching influencers and followers
Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours
This content is restricted to site members. If you are an existing user, please login. New users may register below.