Twitter + TV essential for reaching influencers and followers

Twitter and Starcom MediaVest Group (SMG) have revealed the first consolidated results coming from the pair’s Social TV Lab. The Lab was a main component of the multi-year, first-of-its-kind partnership that SMG and Twitter announced in 2013. The lab was established to deepen awareness of new second screen behaviours

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Posted by on Jun 18 2014. Filed under Advertising, Consumer Behaviour, Markets, Research, Targetted.

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