Advanced Television

IHS, Zentrick Partner for interactive video market research

June 19, 2014

With 81 per cent of brands already integrating online video production into their marketing strategies and video budgets expected to increase in the next year, interactive video specialist Zentrick has partnered with IHS, the global source of information and insight, to create the first ever global research into the evolution of this growing sector; interactive video.

Pairing Zentrick’s usage data

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Categories: Advertising, Articles, Markets, Research, Targetted, Video