Mitch Singer, former Chief Digital Strategy Officer, Sony Pictures Entertainment, has joined General Harmonics Corporation, a Vancouver-based software Development Company as Vice President, Digital Business Development and Special Advisor to the Board. Singer will assist and contribute to the formation and development of strategy, including such matters as product development, marketing and business development/strategic alliances.
Singer said General Harmonics’ extensive audio encoding technologies would revolutionise the delivery of music and media to consumers. “At a time when consumers expect more from mobile streaming services, General Harmonics delivers cutting-edge encoding technology with superior quality at low bandwidth while enabling social interactive features which will fuel new revenue models in this fastest growing mobile market,” he declared.
At Sony Pictures, Singer focused on emerging and disruptive technologies, evaluating and developing adaptive business models to stay ahead of the technological curve. In addition to developing new consumer usage models, he played a central role in Sony Pictures’ worldwide anti-digital theft and digital rights management efforts, and was the lead negotiator for Sony Pictures in content protection technology licensing issues.
He serves as President of Digital Entertainment Content Ecosystem, the 75-member, cross-industry consortium behind UltraViolet. While at Sony Pictures, Singer sat on numerous boards including Motion Picture Laboratories, DVD CCA, Entertainment Technology Center USC and the HDBaseT Alliance. He was also appointed to the copyright committee for The National Academies’ Board on Science, Technology, and Economic Policy.
General Harmonics claims its DynamicMedia Platform for mobile and terrestrial delivery of audio, video and related media provides massive media data reduction and delivery acceleration without loss of quality, effectively changing the way media content is stored, distributed and monetised. The Company has filed two PCT patents covering over 100 individual claims and has filed 26 provisional patents.
According to General Harmonics, the DynamicMedia Technology and its underlying concepts are radically different from those presently in use in Internet media systems. The Technology is derived from principles of harmonic analysis, semantic multi-node transfer and neural pattern recognition combined with principles of advanced chaos information processing.
Wade Attwood, CEO and President of General Harmonics, said the company look forward to working with Singer, bringing the “new and powerful” technology to the market.