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Technology trade association the Consumer Electronics Association (CEA) has announced updated core characteristics for Ultra High-Definition (UHD) TVs, monitors and projectors for the home. As devised and approved by CEA’s Video Division Board, these characteristics build on the first-generation UHD characteristics released by the CEA in October 2012.
These expanded display characteristics (CEA’s Ultra High-Definition Display Characteristics V2) – voluntary guidelines that take effect in September 2014 – are designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for consumers and retailers alike.
“Ultra High-Definition TV is the next revolution in home display technology, offering consumers an incredibly immersive viewing experience with outstanding new levels of picture quality,” said Gary Shapiro, president and CEO, CEA. “These updated attributes will help ensure consumers get the most out of this exciting new technology and will provide additional certainty in the marketplace.”
Under CEA’s expanded characteristics, a TV, monitor or projector may be referred to as Ultra High-Definition if it meets the following minimum performance attributes:
Because one of the first ways consumers will have access to native 4K content is via Internet streaming on ‘connected’ Ultra HDTVs, the CEA has defined new characteristics for Connected Ultra High-Definition displays. Under these new characteristics, which complement the updated core UHD attributes, a display system may be referred to as a Connected Ultra HD device if it meets the following minimum performance attributes:
CEA’s expanded display characteristics also include guidance on nomenclature designed to help provide manufacturers with marketing flexibility while still providing clarity for consumers. Specifically, the guidance states: “The terms Ultra High-Definition, Ultra HD or UHD may be used in conjunction with other modifiers,” for example ‘Ultra High-Definition TV 4K’.
In addition, CEA is working with its member companies to develop a UHD logo to assist consumers in identifying UHD products in the marketplace that meet CEA’s guidelines. The logo will be made available for voluntary use by manufacturers for product packaging, marketing materials and promotional activities. The companion voluntary logo programme is expected to be launched later in 2014.