Travellers, Avid Viewers, and Multiscreeners consume most video

Consumer research and analysis from Parks Associates suggests that three out of seven unique consumer segments account for the majority of mobile video viewing, averaging nine hours per week on a smartphone or tablet compared to less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and these three groups represent less than one-third of all homes.

The report – 360 View:

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Posted by on Jun 27 2014. Filed under Articles, Consumer Behaviour, Research, Video.

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