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Focusing on the growing impact of the VoD platform on the media landscape, Nielsen’s Q1 2014 Cross-Platform Report reflects that VoD users of all ethnicities actually watch more TV—live or time-shifted – than non-VoD users. Overall, people in VoD homes, watch an hour and five minutes of live television per day compared to the fifty-four minutes of live TV time among non-VoD users. This was found to be true over all VoD platforms measured by Nielsen.
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