Only a day after rivals Videocon d2h announced it would be launching an Ultra-HD/4K service before the end of this year, TataSky also said that 4K was high in their sights for subscribers.

The giant Indian pay-TV operator used a demonstration event in Mumbai on July 4th to showcase the FIFA World Cup quarter-final (France vs Germany) game, transmitted in 4K around the world, to VIPs.

TataSky CCO Vikrem Mehra reminded guests that the broadcaster has a large order with set-top supplier Technicolor to supply receivers for 4K. “When we launched HD in 2010, people doubted us saying it won’t work. As you keep enhancing TV experience, the viewer will appreciate it. So, Ultra-HD is our endeavour in that area. A technology becomes popular when mainline pay-TV adopts it.”  Those boxes will start appearing early in 2015.

TataSky has some 2.9 million subscribers to its premium HD service out of a total subs base of a claimed 13.5 million.

Categories: Articles, Broadcast, DTH/Satellite, Pay TV, Ultra-HD/4K