Orangecast to take on Netflix
Orange is to launch a new Netflix-style service branded ‘Orangecast’ in France in the coming weeks. The service will consist of a wi-fi and HDMI key that can be plugged into any viewing device to stream online video.
According to weekly magazine L’Express, Orange has been urged by the French Minister of Economy Arnaud Montebourg to launch a French OTT service, and its new offer is based on the VoD library from pay-TV bouquet Orange Cinema Series, which includes content from HBO and Warner Bros.
Orangecast will also give access to videos from local and international FTA TV channels, as well as music and games – differentiating it from Google’s Chromecast. It will target high-speed broadband subscribers, and households not eligible to ADSL triple play offerings.
The new service will be operated by Sosh, Orange’s budget brand.
Orange already offers its VoD service on Google’s Chromecast dongle, which was launched in France in March, and has a partnership with SFR to distribute its offering.