Fox shortens Asian release window

Fox International Channels (FIC), the pay-TV network, has announced that it will air across its key channels in Hong Kong and Southeast Asia more than 25 shows within hours or days of its original première, whether that be in the US, Korea or other country where the content originated.

Following the linear broadcast, majority of the content will then also be made available for viewing On Demand. This is part of a long term network-wide strategy to bring to audiences across Asia top-tier content as quickly as possible, dramatically slashing windows to nearly eliminate their wait time to watch their favourite shows in this region.

The first few shows of this portfolio première this month with the remaining to launch this autumn and beyond into 2015. These will include critically acclaimed US series on FIC’s flagship general entertainment channel Fox, blockbuster Hollywood movies channel Fox Movies Premium and edgy US entertainment channel FX, popular reality shows and dramas on the female-targeted StarWorld, new factual series on the renowned National Geographic Channel and trendy Korean shows on Channel M, the network’s K-entertainment channel.

FIC will launch a campaign entitled ‘Express’ to tie together this network-wide initiative, starting July 15th.

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