World Cup breaks social media records… again

WorldCupGermany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history.

Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final.

However, the total of 32.1 million tweets sent during the game – tracked on a global heat map as the game progressed – failed to break the record 35.6 million set by the Germany/Brazil game.

Facebook said that 88 million global users made a record 280 million interactions – posts, likes and comments – during the World Cup final. The social networking site said this easily broke through the previous record held of 245 million interactions, set by the Super Bowl in 2013.

Posted by on Jul 14 2014. Filed under Articles, Consumer Behaviour, Research, Social Media.

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