Albania’s Agon Channel will launch on DTT in Italy in October or November this year, with a programme schedule mostly consisting of reality, variety and game shows, as well as interactive TV series, news and sports.
Capacity on an Italian DTT multiplex has already been leased and Agon Channel’s target audience will be young adults (aged 18-55 years).
The free-to-air channel was originally launched in Tirana by Italian entrepreneur Francesco Becchetti and its cast includes several well known names to the Italian public, including journalist and former CNN correspondent Alessio Vinci and sports journalist Giancarlo Padovan.
In less than a year after its début, Agon Channel has already made a name in Albania, both by increasing the standards of quality and production, and also by acquiring TV rights and licenses to many foreign formats. The channel currently employs more than 200 people both from Albania and Italy.