DNI record year

Discovery Networks International announced its biggest ever quarter. With record viewing levels and online growth internationally, DNI reached an enormous 621 million viewers around the world (+3 per cent YOY). DNI continues to enjoy exponential growth in its 25th year – charting its highest ever average audience (+9 per cent YOY) and delivering its highest ever digital audience for its websites (+45 per cent YOY) and social platforms (+250 per cent YOY).

JB Perrette, President, Discovery Networks International, remarked: “This outstanding performance is testament to the strength of our global business. Once again we’re raising the bar in the international content space on-air and online. Our unwavering commitment to being the world’s best storyteller; our much-loved global brands which inspire loyalty the world over; and our unparalleled platform which spans more than 220 countries and territories – underpinned by the phenomenal talent we have in the business – have brought us to yet another incredible milestone for our company.”

Record viewing levels

•         Despite stiff competition from the FIFA World Cup as a must-see television event in many markets, DNI’s portfolio reached 621 million viewers around the world (+3 per cent YOY) – with flagship network Discovery Channel reaching 366 million viewers, and Animal Planet and TLC reaching 252 million and 204 million respectively

  • DNI reached a new record average audience of 2.9 million viewers (+9 per cent YOY), supported by a stand-out quarter for Discovery Kids which experienced +33 per cent growth fuelled by key markets such as Brazil
  • DNI’s free-to-air portfolio continues to flourish +12 per cent in Western Europe overall for the quarter with records being broken in Spain for Discovery Max’s coverage of the French Open tennis final
  • Double-digit growth for Animal Planet, Investigation Discovery and Discovery Home and Health

Digital growth

  • DNI attracted 11 million visitors (+45 per cent YOY) to its websites and 38 million fans (+250 per cent YOY) to its social platforms this quarter – including sizeable growth numbers for Discovery Channel social platforms in India, Australia and South East Asia
Posted by on Jul 25 2014. Filed under Articles, Broadcast, Business, Pay TV, Results.

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