Online ads still being bought as if TV

Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way.

“Reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video,” said Rich Astley, UK managing director, Videology. “As television and video buying becomes more converged advertisers want to know they can

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
 Remember me  
New User Registration
*Required field

Posted by on Jul 28 2014. Filed under Ads, Advertising, Articles, Markets, Research.

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2014