Online ads still being bought as if TV
Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way.
“Reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video,” said Rich Astley, UK managing director, Videology. “As television and video buying becomes more converged advertisers want to know they can
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