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Austalian TV audience measurement company OzTAM has named Padraig O’Donovan as its digital strategy director.
O’Donovan has joined from Network Ten, where he was head of digital technology, to take the newly-created role. At OzTAM he will be responsible for developing and managing the company’s audience measurement diversification programme as OzTAM moves towards reporting viewing of TV content on all devices.
He will take up his new role on August 11th.