Social media creates more TV fans

Television viewing used to be an experience strictly between viewer and show, with water cooler talk coming the day after. The rise of social TV has changed that relationship, and according a study by Nielsen, more and more Americans are quickly warming up to this new behaviour. With tablets, smartphones and laptops at their side, TV viewers can follow their favourite shows, share content and connect with fellow fans before, during and after a programme. As a result,

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