Media and entertainment CFOs eye growth
The media and entertainment industry (M&E) has moved past the economic uncertainty of the global recession and shifted their primary focus from cost-cutting to growth, according to EY’s survey of CFOs of leading global M&E companies.
The report, It’s Showtime! Digital drives the agenda, data delivers the insights, which surveyed 50 large global M&E companies, shows CFOs are no longer worried about the global recession and are well-positioned to grow their companies through capitalising on digital opportunities and through investments in technology, digital talent and infrastructure, as well as acquisitions and other deals. Only 26 per cent of senior executives surveyed said global economic uncertainty would be a challenge during the next three years, compared to 62 per cent two years ago, showing a dramatic decrease in concern over the economy.
“The CFOs told us
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