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According to analysis from analyst group nScreenMedia, 19 per cent of millennials do not have pay-TV. Just 2 per cent of those say they intend to get it in the next three months. A big part of the problem for operators is that these young viewers have grown up in the interactive world of the Internet and mobile phones. The passive television experience is simply not interesting to them.
The new white paper – What Millennials Want from TV – nScreenMedia looks at
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