Endemol YouTube sports channel

Endemol Beyond, the multichannel arm of production and distribution giant Endemol, has partnered with online gamer Olatunji to launch a sports-themed YouTube channel.

Branded ‘Rule’m Sports’, the channel will follow Olatunji over the course of a year as he attempts to master five sporting disciplines.

Video gamer Olatunji has built an audience of more than 8.5 million subscribers since uploading his first YouTube video in 2010. Overall, he has amassed more than 1.28 billion views.

“Creating unmissable content with the hottest stars of the digital video world is what Endemol Beyond is all about,” said Endemol Beyond UK’s director Randel Bryan. “Not only is KSI (Olatunji) one of the biggest YouTubers out there, he’s also one of the most entertaining, making him the perfect host for this truly unique digital sports channel.”

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