The number of European homes paying a monthly subscription to receive VoD packages will climb from 1.78 million in 2010 (0.6 per cent of TV households) to 17.99 million by end-2014 (6.4 per cent) and onto 59.41 million in 2020 (20.7 per cent), according to a report from Digital TV Research. The European Online TV & Video report forecasts that 6.8 per cent of Eastern European TV households (11 countries) will subscribe to an SVoD package by 2020, compared with 29.7 per cent in Western Europe (15 countries).
Online television and SVoD revenues will soar
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