Must-see content, social conversations drive TV resurgence

Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services – according to research from Carat.

The data from CCS – the agency’s consumer research and insight tool that surveys 11,000 British consumers – reveals that

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Posted by on Sep 1 2014. Filed under Articles, Broadcast, Consumer Behaviour, Content, Research, Social Media.

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