NOS still pay-TV leader in Portugal

Telecommunications operator NOS retained its leadership position on the Portuguese pay-TV market in the second quarter, with a 45.3 per cent market share, down from 46.4 per cent in the first quarter, according to data published by the National Communications Authority (Anacom).

Portugal Telecom’s Meo was second, but saw its share rise from 41.6 per cent to 41.9 per cent in the same period. Cabovisao placed third with 6.7 per cent (6.9 per cent in Q1), followed by Vodafone Portugal with 5.9 per cent (5 per cent).

During the period under analysis, the number of pay-TV subscribers reached 3.25 million, up 1.2 per cent on the previous quarter and 3.3 per cent more than in the same period in 2013.

Contributing to the growth were subscribers to pay-TV offerings on fibre optic and xDSL, registering an increase of 7.5 per cent and 2.2 per cent, respectively. Overall, cable subscribers accounted for 42.7 per cent of the pay-TV base, followed by xDSL with 22.2 per cent and DTH with 18.2 per cent.

At the end of Q2, around 18.6 per cent of pay-TV homes subscribed to premium channels.

Posted by on Sep 4 2014. Filed under Articles, Broadcast, Markets, Pay TV, Research.

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