BlackArrow, a provider of TV advertising and data solutions, has confirmed that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support offices, BlackArrow will now be able to offer dedicated resources and solutions for the evolving European television and advertising markets.

Looking for innovative ways to increase ARPU, offset the rising cost of content and offer more personalised TV, pay-TV providers in Europe need cross-platform data and advertising solutions which provide new TV monetisation capabilities and better consumer viewing experiences. BlackArrow’s solution, which spans cable, telecommunication, satellite, IP and OTT services, is designed to help operators centralise advertising and data services across multiscreen, on-demand, cloud DVR (cDVR) and Electronic Programming Guide (EPG) platforms. Pay-TV providers can also support their programming partners by offering them the services of addressable advertising and dynamic ad insertion, which increases the value of advertising inventory and offers a more personalised TV experience.

“While each European country is unique, all pay-TV providers share a similar goal of delivering the best possible TV services to their customers and partners,” said Dean Denhart, CEO of BlackArrow. “Our expansion into Europe will further enable us to deliver regionally optimised solutions to support the growing demands of our international customers.

Categories: Advertising, Articles, Business, Targetted