TVPlayer, the OTT platform operated by Simplestream, is extending its multi-platform offering by launching a portfolio of free-to-air channels via channel 241 on UK DTT platform Freeview.
Popular music stations Heart and Capital TV, together with Clubland TV, Planet Pop, Channel AKA and NOW Music, home to music from the UK’s leading labels and No1 artists, form the music hub on TVPlayer.
The DESI pack has been an instant success since it launched on TVPlayer, offering a mix of Bollywood movies, Indian comedy shows together with Hindi Music and World News, making it the first of its kind on Freeview. India’s most-loved comedy and entertainment shows are brought to Freeview by SAB TV. In addition, Colors & Rishtey, two of the top three most viewed south-Asian channels in the UK, offer compelling reality shows, top of the line dramas, along with the latest Bollywood blockbusters.
FashionTV, the largest global fashion channel, broadcasting 24-hour news coverage of fashion to over 500+ million households, will also be covering the hottest news from London Fashion Week, starting this weekend.
Revelation TV, the UK’s leading Christian Television Channel, producing daily live and interactive shows and award winning documentaries such as The Promise and The Waters Cleaved also joins Freeview for the first time.
Finally, global news channel France 24 (English version) completes the launch channel line-up on TVPlayer, with many more channels setto follow.
The full portfolio of QVC Channels, QVC Style, QVC Extra, QVC and QVC Beauty will soon join TVPlayer, presenting their customers with the opportunity to shop via the app, website and Freeview.
To view these FTA channels, users need to connect their compatible Freeview HD TV to the Internet.
As TVPlayer is BARB measured on Freeview, all viewing will contribute to the overall channel ratings, increasing each channel’s reach. TVPlayer has also been working closely with BARB to implement Project Dovetail, which will allow viewing behaviour to be tracked across multiple devices, which is a ground-breaking development for the broadcast industry. In addition, TVPlayer offers multi-platform advertising opportunities for brands and their media agencies that can deliver these multi-platform metrics as part of their campaigns.
According to Adam Smith, CEO of TVPlayer, the platform offers a vehicle for popular free-to-air channels to air not only via mobile, tablets and desktop, but also now to Freeview HD homes. “Our ambition is to roll out TVPlayer across more platforms and devices,” he declared.
TVPlayer can be watched for free at tvplayer.com, by downloading the TVPlayer app from the App Store, Google Play and the Amazon Appstore and now via channel 241 on Freeview. TVPlayer’s Freeview service is powered by Simplestream and Synapse.