Nativ, the media logistics platform (MLP) provider, has announced that the ITV’s Content Delivery Modernisation project (CDM) has successfully deployed Nativ ‘s Mio Everywhere software to build the workflows to enable ITV to deliver content to both linear broadcast, to ITV Player and to syndicated partners.
The content delivery modernisation project at ITV has successfully migrated the broadcasters’ content to a file-based transmission model and brought all catch-up services in house. The strategy to process all content centrally has enabled the broadcaster to achieve significant efficiencies in the quality, speed and costs associated with delivering content across multiple delivery platforms.
David Hornsby, Content Delivery Applications Manager at ITV, said: “As part of the evolving digital landscape, viewers want to access quality content using a variety of platforms and devices. This presents great opportunities for ITV and we are delighted to have achieved this milestone in our technology roadmap, which allows us to exploit our content across multiple delivery platforms and improve the viewing experience for our audiences.”