QuickPlay delivers DAI for live TV
September 12, 2014
QuickPlay Media, a provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, has announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution.
QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear TV streams across iOS and Android tablets and smartphones. The solution bolsters QuickPlay’s current national advertising capabilities with an advanced ad solution that enables service providers to further monetize content with TV Everywhere offerings integrating data from leading advertising engines and partners, including DoubleClick and FreeWheel.
“Having pioneered this market a decade ago, QuickPlay understands the need for service providers to continue to innovate and monetize TV Everywhere offerings. It is more important than ever that QuickPlay is able to support customers in further leveraging their PAY TV investments with dynamic ad insertion,” said Wayne Purboo, CEO of QuickPlay Media. “As TV Everywhere becomes core to multiscreen offerings, Dynamic Ad Insertion for live TV is the next step in enabling multiple systems operators to drive greater value, both in and out of subscribers’ homes.”