Advanced Television

Rovi: 70% would extend pay-TV if better search capabilities

September 12, 2014

Rovi Corporation has published findings from a sponsored survey of pay-TV subscribers across the US, Germany, the UK and France. The purpose of the survey was to obtain insights into consumer attitudes and opinions regarding entertainment discovery and gain a better understanding of the importance of search and recommendations to TV viewing.

The survey reveals

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Categories: Articles, Broadcast, Consumer Behaviour, Middleware, Pay TV, Research, Search/Recommendation