Pro-copyright consumer education body the Industry Trust for IP Awareness and Universal Pictures are launching a Dracula Untold trailer in cinemas nationwide, the 17th such collaboration as part of the industry’s successful ‘Moments Worth Paying For’ campaign.

Luke Evans stars in this origin story of the man who became Dracula and the trailer aims to inspire by thanking audiences for choosing legal film and supporting the production of future content. The piece is both introduced and concluded by signposting fans to FindAnyFilm.com reinforcing the all films, all above board message.

Liz Bales, Chief Executive of the Industry Trust for IP Awareness said the Trust was delighted to see the successful campaign return to Universal Pictures. “In this next instalment we were keen to refresh the message around consuming film from legal sources and here we see the FindAnyFilm messaging strengthened to ensure that whilst the Dracula Untold footage excites and inspires audiences, the take out is clear. FindAnyFilm is where audiences can find all films, all above board.”

To amplify the reach and influence of the trailer, the Industry Trust will implement its successful integrated multi-media approach across cinema, online and outdoor to complement the Dracula Untold marketing strategy.

Dracula Untold opens in cinemas nationwide on 3rd October 2014. Associated Moments Worth Paying For activity will run in cinema, outdoor and online.

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