Advanced Television

Smartphone viewers TV’s New ‘Holy Grail’

September 26, 2014

The number of consumers using tablets to watch TV and movies has sky-rocketed in recent years and many consumers bought tablets for the first time last year, according to a new annual consumer survey by Altman Vilandrie & Company.

The strategy consulting group notes that in August, critics scoffed at comments by Apple CEO Tim Cook that tepid iPad sales were “speed bump”. However, the survey shows

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
   
New User Registration
*Required field

Categories: Articles, Companion devices, Connected TV, Consumer Behaviour, Equipment, Markets, Mobile, Mobile TV, OTT, Portable Media, Research