Trace has announced that its flagship entertainment channel for sport and celebrity fans, Trace Sport Stars, will be made available Africa when it moves to the DStv Extra, Compact and Family packages.
With this new deal, Trace Sport Stars will significantly increase its reach in the African market, while broadening its appeal to advertisers and brands. Trace Sport Stars was previously only available on the DStv Premium package.
Laurent Dumeau, CEO Trace Sport Stars commented, “We are excited to be extending our deal with MultiChoice to bring Trace Sport Stars unique sport and entertainment programming to a much wider audience base across Africa. With an ever-increasing demand for the Trace brand in the region it is important we reach those fans that have not previously been able to access the channel. We are confident the channel will bring those subscribers a great mix of content where sport meets glamour and scandal, and where athletes reveal their real lives and personalities.