A series of video apps created via the Opera TV Snap technology has debuted on Amazon Fire TV. The move brings more apps to the streaming media player, with further Opera TV Snap apps set to launch on Amazon Fire TV in future.
The Opera TV Snap apps – Cops, The North Face, Young Hollywood, FashionTV, Green.TV, GTChannel, ArrivalTV, Mahogany, Outside Television and EpicTV – have been specially selected to bring a diverse range of video content to Amazon Fire TV, including motoring, music, travel, celebrity gossip, extreme sports, the great outdoors and more.
The deployment of these apps on Amazon Fire TV, outside Opera Software’s own Opera TV Store, positions Opera TV for the first time as an app publisher for other TV application platforms. This brings the potential for content providers to massively increase their audience reach when generating apps via Opera TV Snap, in addition to distributing their apps via the major manufacturers and pay-TV operators already offering the Opera TV Store.
“Opera Software has always heralded Opera TV Snap as the fastest way for video content owners to reach millions of new viewers across the globe, and that has been proven yet again with the launch of Opera TV Snap apps on Amazon Fire TV,” said Aneesh Rajaram, Senior Vice President for TV & Devices, Opera Software. “We are excited to offer Opera TV Snap publishers yet another platform for massively increasing their audiences, via Amazon Fire TV.”