Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October.
The new tool, bringing together geofiltered UK Twitter data with the audience research expertise of Kantar Media, enables broadcasters, media agencies and advertisers to track exactly how Twitter amplifies the power of television.
Kantar Twitter TV Ratings will include
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