Google, Paramount multi-platform Interstellar
October 6, 2014
By Nik Roseveare
Google has unveiled a collaboration with Paramount Pictures for a first-ever multi-platform pact for Christopher Nolan’s highly anticipated sci-fi movie Interstellar.
The partnership will feature initiatives delivered across Google platforms, including Google for Education, Google+, Google Play and YouTube. Together, the companies are helping moviegoers connect to the film through immersive experiences, exclusive content and detailed information on how to see the film, find show times and purchase tickets.
The partnership launched with the Interstellar Space Hub, a digital initiative supporting a film on a Google domain. As the official website for the film, the Interstellar Space Hub features a Space Hunt content discovery feature and a movie ticket purchasing function, as well as links to a Solar System Builder app available via Google Play.
Interstellar producer Emma Thomas commented: “Having the power of Google behind our efforts to inform the audience and enhance their experience of ‘Interstellar’ is an exciting new development in the relationship between filmmakers and audiences. Google has provided the ultimate Hub for the theatrical experience, and now, for the first time ever, there is a mechanism for audiences to give direct feedback to the studio about the quality of the technical presentation.”